You have to make decisions
The problem:
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Strategic decisions are often based on opinions and individual sources.
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Managers “do their research on the side”:
– a little bit of Googling, a few PDFs, some hearsay.
– Result: incomplete, subjective, difficult to understand. -
At the same time, large sums of money are at stake:
– new markets, new machines, new partners, new products.
– Mistakes can quickly cost six or seven figures. -
The biggest risk is not a missing data point. – The risk is an inaccurate overall picture.